The change was meant to help with brand consistency in the market and to freshen up the image of the brand. In 1998 Opal Fruits changed its name to Starburst, much to the confusion of the British public. These sales are usually confined to the UK market and are brief. You will likely never get to experience the original product, but there have been a few times when the original treat has been sold again briefly. Opal Fruits are probably at the very top of the list. There are a variety of older candies that people in the UK still wish could be brought back. There are still people today who claim that taking away the center of the candy as it once was has changed everything about the candy in a negative way. The original candy was a bit softer in the middle with a more gel-like center. Opal Fruits has a significant fan following, and there are many people who were very unhappy that the product changed and was then renamed. This has been a continuous part of the advertising of this product from the beginning. The Opal Fruits product was already linked with the concept of real fruit flavor. Many of the more modern ads have been blatantly silly, and this helped make a name for the product as a fun and relevant one that all ages can enjoy. When the original name was changed, advertising was based more on the fun flavors of the candy, and there were ad campaigns linked with marketing for movies like Pirates of the Caribbean. The Opal Fruits product was advertised as a candy that, “makes your mouth water”. The other possibility is that the timing of the change of name was convenient to interest in the Space Race and so the name was meant to evoke a connection to science and space travel. It is thought that the Starburst name was meant to express the burst of flavor that was advertised as being the main takeaway from the experience of eating this candy, but no one has confirmed that this is the reason for the name. The first variant of the candy was actually sold briefly under the name Sunshine Flavors, and Tropical Opal Fruits was another naming convention that was short-lived. They were not named Starburst until later. They were sold under the name M&Ms Fruit Chewies. The candy was first sold in the US in 1967. READ MORE: Jolly Ranchers (History, Pictures & Commercials) The original Starburst flavors matched the UK ones, but they were changed to more popular ones for the US market over time. The original product was likely made to be an unusual shape and texture partially due to the popular space race candies that were popular at the time. The product was made in Slough in Berkshire, UK at first, well before it was introduced to US markets. Peter Phillips who was known as Peter Pfeffer at the time, was the lucky winner who got to name the product. Mars named Opal Fruits after a contest that was used to name the candy. Various well-known retro wrappers have been brought back over the years when the Opal Fruits branding is brought out for a special holiday or to commemorate something. The Twenty-One Fruits version of the candy that was sold for a limited time in the UK was encased in the same wrapper. The original wrappers were yellow, and the Opal Fruits logo was added in simple red block lettering on each wrapper. This has always been a square and soft taffy-like candy that is sold in a variety of wrappers. Today there are many flavors, and varieties of this candy, and the original shape and texture of the candy have not changed much over the years. The original flavors were blackcurrant, lemon and lime, orange, and strawberry. Opal Fruits were originally sold in the UK in 1959.
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